Sharing our passion for sport at all levels

We are big-game specialists

Our partnerships reflect our continued commitment to sport – from grassroots to elite through the deep expertise and global scale of our Sport and Entertainment division, which places insurance for amateur and professional sport and entertainment organisations.

We have been heavily involved in community and professional sport for more than a decade through our Sport and Entertainment practice.
David Howden

Introducing the first-ever Howden British & Irish Lions Women’s Series

16 January 2024 saw the launch of The British & Irish Lions Women's Team as well as the announcement of the inaugural Lions Women's Tour – officially named the Howden British & Irish Lions Women’s Series – which will take place in New Zealand in 2027. We are proud to support the exciting upward trajectory of women's rugby and look forward to partnering on this historic event.

Four Lions players with Leo the lion mascot

Howden is a Principal Partner of The British & Irish Lions

In July 2023, we became a Principal Partner of The British & Irish Lions. Our partnership has so far seen Howden becoming the official front of jersey sponsor for the Men's Tour to Australia 2025, backing community-level activities via the Lions Origin Clubs, and supporting the development of the Lions Women’s programme.

Why The Lions?

This partnership reflects Howden’s continued commitment to rugby at all levels. We have a strong presence in communities in the UK and Ireland via its 6,500 employees across 200 branches and high streets, as well as a growing presence in Australia.

David Howden said, “This partnership aligns us with a unique franchise in elite sport, one which harnesses the collective power of the home nations and the passion and imagination of rugby fans and non-rugby fans alike around the world. It is our core employee ownership and the passion and imagination of our people which makes us a different kind of animal in the insurance world, so the Lions feels like a perfect match.”

The British & Irish Lions men's rugby team

Announcing the Head Coach for the Men's Tour to Australia 2025

On 11 January 2024 we invited The British & Irish Lions to our head office in London to announce Andy Farrell as the Head Coach for the Men's Tour to Australia 2025. This marked both the first milestone in our partnership with the Lions and the beginning of the rugby community’s countdown to the 2025 tour.

David Howden said, "Today marks a significant moment for Howden, and we're committed to playing a central role in the future of the sport, from the elite through to the grassroots."

British & Irish Lions Head Coach Andy Farrell

Howden is an Official Partner of Ascot Racecourse

In June 2021, we became an Official Partner of Ascot Racecourse.

Our partnership launched at Royal Ascot, when we were able to not only showcase our brand but also invite many of our clients to join us for five days of celebrations at the world renowned venue.

Why Ascot Racecourse?

The five-year partnership is a great fit for Howden, reflecting the expertise and scale of our Sport and Entertainment division.

Our experts place insurance for amateur and professional sport and entertainment organisations, including some of the world’s most prestigious large-scale events.

It also calls upon the skills our specialist Equine team, who work with clients from individual riders, owners and trainers to pony clubs and Olympic athletes.

Two jockeys racing at Ascot Racecourse