Big game specialists
Our partnerships reflect our continued commitment to sport - from grassroots to elite through the deep expertise and global scale of our Sport and Entertainment division, which places insurance for amateur and professional sport and entertainment organisations.
Find out more about our group sponsorships below.
We have been heavily involved in community and professional sport for more than a decade through our Sport and Entertainment practice.
Howden is a Principal Partner of The British & Irish Lions
In July 2023, we became a Principal Partner of The British & Irish Lions. Our partnership sees Howden become the official front of jersey sponsor for the 2025 Lions Tour to Australia as well as backing community level activities via the Lions Origin Clubs. We will also support the development of the Lions Women’s programme as The British & Irish Lions explores the possibility of an inaugural Lions Women’s Tour.
Why The Lions?
This partnership reflects Howden’s continued commitment to sport, to the game of rugby in particular, and from grassroots to elite, through the deep expertise and global scale of our Sport and Entertainment division which places insurance for amateur and professional sport and entertainment organisations.
Howden has a strong presence in communities across the UK and Ireland via its 6,500 employees across 200 branches and high streets, as well as a growing presence in Australia.
Our CEO David Howden said: “We have been heavily involved in community and professional sport for more than a decade through our Sport and Entertainment practice and this partnership aligns us with a unique franchise in elite sport, one which harnesses the collective power of the home nations and the passion and imagination of rugby fans and non-rugby fans alike around the world. It is our core employee ownership and the passion and imagination of our people which makes us a different kind of animal in the insurance world, so the Lions feels like a perfect match.”
Howden is a proud partner of Ascot Racecourse
In June 2021, we became an Official Partner of Ascot Racecourse.
Our partnership launched at Royal Ascot, when we were able to not only showcase our brand but also invite many of our clients to join us for five days of celebrations at the world renowned venue.
The five year partnership is a great fit for Howden. It reflects the deep expertise and global scale of our Sport and Entertainment division.
Our experts place insurance for amateur and professional sport and entertainment organisations, including some of the world’s most prestigious large-scale events.
It also calls upon the skills our specialist Equine team, who work with clients from individual riders, owners and trainers to pony clubs and Olympic athletes.
In October 2023 we hosted the World of Insurance Career Day with our partner Ascot Racecourse to help young people to learn about working in the insurance sector. Thanks to the work of staff from a variety of insurance-related roles, we welcomed over 200 students aged 16 to 24 from 23 schools from across the UK. Everyone enjoyed a fun, busy day of interactive skills sessions, special tours of the grounds, a careers fair, a Q&A panel with staff– and even some giveaways.